Booking a permanent makeup appointment can feel a bit scary sometimes! After all, isn’t it always scary to venture into the unknown?
You might be wondering what it actually feels like. How long it takes. What your skin will do after. Or whether you’ll walk out looking like yourself, only better. The anxiety might tell say you’ll end up like a version of you that doesn’t feel quite right!
At Brow Expert Beauty, we understand those questions, because we hear them every week. And the answer, every time, is the same: this process is calmer, softer, and far more personalised than most people expect.
This guide will walk you through what happens at each stage — before, during, and after your appointment — so you can arrive with confidence, leave with clarity, and heal knowing exactly what to expect.
No pressure. No guesswork. Just expert care, every step of the way.
Before Your Appointment: The Consultation
Every treatment at Brow Expert Beauty begins with a friendly chat.
This isn’t a rushed five-minute spiel or a generic checklist. It’s a calm, one-to-one session where we take the time to understand you — your goals, your concerns, and your natural features.
We’ll start by discussing what you’d like to achieve. Some clients come in with a clear idea of what they want. Others know how they want to feel, but aren’t sure which treatment suits them best. Either way, we’ll guide you through your options with honesty and care.
We’ll then look at your skin type, facial structure, and natural colouring to see what approach will give you the softest, most balanced result. This is where the design begins — and where we start to map your treatment in a way that feels right for your face, not a trend.
If you’re new to permanent makeup, we’ll explain the full process:
- How the pigment is applied
- What to expect in terms of sensation
- How the healing works over the days and weeks that follow
- What kind of maintenance (if any) will be needed
We’ll also carry out a patch test — a simple, essential step to ensure you don’t react to the pigments or products we use. It’s quick, but important. We never skip it.
There’s no pressure to commit on the spot. The goal of the consultation isn’t to convince you — it’s to inform you. So that if and when you decide to go ahead, you do it feeling calm, prepared, and completely confident.
On the Day: What Actually Happens During Treatment
When you arrive for your appointment, the atmosphere will feel familiar — quiet, welcoming, and unrushed. You’ll never be treated like a number on a schedule. This is your time, and we take that seriously.
We’ll begin by revisiting the plan we discussed during your consultation. Your chosen shape, tone, and style will be reviewed together, and small adjustments can still be made before anything begins. You’ll always have the final say.
Once you’re happy with the outline, we apply a topical numbing cream to make sure you’re as comfortable as possible. Most clients say the sensation is minimal — often described as a light scratching or buzzing — and much easier than they expected.
The treatment itself can take anywhere from 90 minutes to 2.5 hours, depending on the area being treated. Throughout the session, we’ll check in regularly to make sure you’re relaxed and comfortable.
Here’s a quick overview of what the session typically involves:
- Precision mapping of the area to create a shape that fits your features naturally
- Colour selection based on your undertones and desired result
- Gradual layering of pigment to build the shape and depth carefully
- Constant attention to symmetry, softness, and balance
There’s no rushing through the process. It’s not just about achieving the right result — it’s about how you feel while it’s happening. That matters just as much.
When the treatment is complete, we’ll show you your results in the mirror. You’ll likely notice that the colour looks stronger than you expected. That’s completely normal — the initial intensity will fade beautifully over the days ahead.
Right After the Treatment: What You’ll See & Feel
As soon as your treatment is complete, you’ll see an instant result — and it may feel a little bold at first.
The colour will appear stronger, sharper, and more defined than the final healed look. That’s completely normal. It’s not your finished result, just the first stage of the process.
Depending on the area treated, you may also notice:
- A slight feeling of tightness or warmth in the skin
- Minor redness or puffiness, especially around the lips or eyes
- A bit of sensitivity, similar to a mild sunburn
These sensations usually pass within a few hours, and most clients return to work or go about their day without issue. There’s no need to hide away — just a little care, a little patience, and clear aftercare guidance to follow.
You’ll be given everything you need to take care of the area, including:
- Instructions on cleansing, moisturising, and avoiding irritation
- A balm or healing product to protect and nourish the skin
- A timeline of what to expect in the days ahead
Most importantly, you’ll leave with reassurance. You’ll know what’s happening, why it looks the way it does, and exactly how to care for your results as they settle in.
You won’t feel lost. You’ll feel looked after.
The Healing Process: What to Expect in the Days After
Healing is where the transformation really takes shape — but it’s also the stage that catches many first-time clients off guard.
It’s important to know that what you see in the mirror during the first week is not the final result. The colour will change, the texture may shift, and your skin will go through a short cycle that’s entirely normal.
Here’s a general idea of what to expect:
Day 1–2
Your colour looks bold and defined. The area may feel tight or slightly swollen, but there’s no real discomfort. This is the “freshly done” stage — everything looks sharp and a little more saturated than it will in the end.
Day 3–5
The treated area begins to dry slightly. You might notice light flaking or peeling. This is your skin naturally renewing itself as the pigment settles.
It’s important not to pick, scratch, or rush this stage — even if it feels tempting.
Day 6–10
The pigment may appear much lighter or even patchy. This can feel worrying, but it’s simply part of the healing. The colour will re-emerge and settle as the skin completes its cycle.
Throughout this period, you’ll be following simple aftercare instructions:
- Avoid sweating, steam, and direct sun
- Keep the area clean and dry
- Don’t apply makeup directly to the treated area
- Use the aftercare balm if recommended
Every skin type heals slightly differently, and every result is unique. Some clients heal quickly and evenly, while others take a little longer to stabilise. Both are normal.
The key is patience — and trust in the process. Your results are still forming. What looks uneven now will likely look soft and balanced by the time your skin has settled.
The Perfecting Session: Why the Follow-Up Matters
By the time your skin has fully healed, your results will be soft, settled, and beautifully natural. But they’re not quite finished yet.
The perfecting session, usually booked 6 to 8 weeks after your initial treatment, is where everything comes together.
This isn’t a correction — it’s a refinement. A final step that allows us to:
- Even out any areas where pigment faded more than expected
- Add more depth or structure if the colour healed a little too light
- Make small adjustments to shape or tone based on how your skin responded
Every face, every skin type, and every healing journey is slightly different. The follow-up session is what ensures your results are truly complete — not rushed, not compromised, but fully tailored to how your skin has carried the pigment.
Because no matter how skilled the initial treatment, true quality lies in the details — and this second session is where we finesse those details to perfection.
For many clients, it’s also a moment of relief. That feeling of, Yes. This is exactly what I wanted.
Why Process Matters
Great permanent makeup isn’t just about how it looks the day you walk out of the studio. It’s about how it heals, how it lasts, and how it makes you feel throughout the entire journey.
From consultation to healing to refinement, every stage is carefully considered. Nothing is rushed. Nothing is left to chance. And at no point are you expected to know what’s coming — that’s our job.
What we hear most often from clients — especially those who were nervous at the start — is how calm they felt once they understood the process. How supported they were, even during healing. How the end result didn’t just change how they looked, but how they carried themselves.
That doesn’t happen by accident. It happens because the process is just as important as the result.
At Brow Expert Beauty, we treat your face like it matters — because it does. You’ll never be pushed into a decision, rushed through a procedure, or left wondering what’s next.
This is beauty with care behind it. Structure behind it. And experience behind every single step.
Contact us today for a free consultation.