You’ve probably heard the horror stories.
The brows that turned grey. The lips that healed patchy. The eyeliner that looked nothing like the photo.
It’s no surprise that so many women hesitate when it comes to permanent makeup. They want the ease. They want the confidence. But they’ve heard too many conflicting opinions, and they’re scared to make a mistake they’ll have to live with.
The truth? Most of those fears come from misinformation. Old-school techniques, poor training, or one bad experience passed around like gospel.
At Brow Expert Beauty, we do things differently. The women who come to us want natural, lasting results. We guarantee they feel heard, supported, and safe every step of the way.
This post clears up the five biggest myths we hear around permanent makeup — so you can make your decision based on facts, not fear.
Myth #1: “It’ll look fake or too harsh.”
This is the most common fear — and one of the most outdated.
If you’ve seen photos of heavy block brows or overly sharp lip lines, it’s understandable to worry. No one wants to walk around looking like they’ve drawn on their face with a marker.
But permanent makeup has evolved. And so have the artists.
At Brow Expert Beauty, we specialise in soft, natural-looking results that enhance your features without overpowering them. Your brows won’t be too dark. Your lips won’t look cartoonish. And your eyeliner won’t be mistaken for something you did in 2006.
We start by mapping your face, measuring proportions, and choosing pigments that complement your skin tone. Then we build shape and colour gradually — always with your input.
Most of our clients say their friends can’t even tell they’ve had a treatment. They just get compliments like, “You look so fresh,” or “Your brows are perfect — what pencil do you use?”
The best permanent makeup doesn’t announce itself. It simply makes you look more polished, more balanced, more you.
Myth #2: “It’s permanent and can’t be changed.”
The word “permanent” tends to scare people — and understandably so.
When it comes to your face, the idea of something being fixed, unchangeable, or forever feels like a big commitment. What if your preferences shift? What if trends change? What if it doesn’t suit you in two years?
But here’s the truth: permanent makeup is designed to fade.
It’s not like a traditional tattoo. The pigment sits closer to the surface of the skin, which means your body gradually breaks it down over time. Most treatments fade softly over 1 to 3 years, giving you the freedom to refresh, adjust, or let it fade out completely.
You’re not locked into one look for life.
In fact, many of our clients use that fading to their advantage. They evolve their shape, try slightly different tones, or soften the definition over time — depending on how their face and style change.
We build results that last long enough to simplify your life, but not so long that you’re stuck with something you no longer love.
It’s not forever. It’s flexible. And that’s exactly how it should be.
Myth #3: “It’s unsafe or unhygienic.”
This myth usually comes from two places: either someone had a bad experience, or they saw a viral video of a treatment gone wrong.
And we get it. When it comes to anything involving your skin — especially near your eyes or lips — safety should always come first.
But here’s what you need to know: when performed by a trained professional in a clean, licensed environment, permanent makeup is incredibly safe.
At Brow Expert Beauty, hygiene isn’t an afterthought. It’s the baseline.
Every tool that touches your skin is either completely sterile and single-use or professionally sanitised between treatments. Pigments are EU-regulated and approved for cosmetic use, and we always perform a patch test before your treatment to ensure you’re not sensitive to the product.
Beyond the technical side, we take the time to explain everything. You’re never rushed, never left wondering what’s happening, and never treated like a number on a schedule.
It’s your face — you deserve to know exactly what’s going into it and how it’s being done.
Permanent makeup is only ever unsafe when corners are cut. Here, they never are.
Myth #4: “It’s going to be painful.”
We won’t pretend permanent makeup is completely sensation-free — but the idea that it’s painful is one of the biggest myths we hear.
Most clients are surprised by how comfortable the experience actually is.
Before we begin, a topical numbing cream is applied to the treatment area. This significantly dulls the sensation, especially during the first pass. As the treatment progresses, we check in regularly and apply additional numbing if needed.
The most common feedback we hear?
“It just felt like light scratching.”
“Way less than I expected.”
“Honestly, I was more nervous than I needed to be.”
Brows tend to feel the least intense. Lip blush and eyeliner may involve a little more sensitivity due to the area, but even then — the discomfort is brief and manageable. You’re never left to sit through it alone or told to “just get on with it.”
We work at your pace, not ours. If you need a break, you get one. If you’re nervous, we talk through it. If you need a hand to hold, we’re there.
You don’t need to brace yourself. You just need to be heard — and treated with care.
Myth #5: “It’s only for people with no brows.”
There’s a common misconception that permanent makeup is only for people who’ve lost their brows completely — due to overplucking, medical treatments, or conditions like alopecia.
While PMU can absolutely be life-changing in those situations, that’s just one part of the story.
The truth is, most of our clients already have brows. What they want is balance, definition, and ease. They want to fix uneven tails, fill sparse patches, or create a shape that actually suits their face — without drawing it on every morning.
Permanent makeup isn’t just a solution. It’s a choice.
It’s for women who are tired of filling in their brows every day. For those who want their features to feel a little more defined. For people who are busy, professional, and want to look polished with zero effort.
Even the smallest adjustment — a subtle arch lift, a cleaner outline, a tint that brings depth — can make a big difference. And when done right, it still looks like you. Just more even, more refined, and more ready to take on the day.
This isn’t about hiding what you don’t have. It’s about elevating what’s already there.
Facts Over Fear, Always
When it comes to permanent makeup, hesitation is natural. You’re making a decision that affects how you look every day — of course you want to get it right.
But most of the fears we hear aren’t coming from facts. They’re coming from myths, old stories, and worst-case scenarios that don’t reflect what permanent makeup really is — at least not when it’s done with care.
At Brow Expert Beauty, we take a different approach. No pressure. No pushy sales talk. Just honest advice, tailored treatments, and results that enhance your natural beauty without ever overpowering it.
If you’ve been sitting on the fence, unsure whether PMU is right for you, that’s okay. We’re here when you’re ready — to answer your questions, talk through your options, and help you make the right decision for your face, your lifestyle, and your confidence.
This is about more than brows or lips or liner. It’s about waking up, looking in the mirror, and feeling like yourself — only more put together, more polished, and more at ease.
Book a consultation or message us directly to find out more!