There’s a quiet power in walking out the door feeling ready.
Brows that frame your face without the daily touch-up. Lips that hold soft colour all day. Eyes that look awake, even on the mornings you aren’t.
That’s what permanent makeup offers and it’s why more women in Dublin are choosing it.
But if you’ve ever thought about booking and found yourself hesitating — you’re not alone.
What if it looks too harsh? What if I regret it? What if it’s just not… me?
This post is for you. We’ll walk through what permanent makeup really is, what it isn’t, and how to know whether it’s a match for you.
What Is Permanent Makeup?
Permanent makeup (or PMU) is a technique that uses cosmetic pigment to subtly enhance your features. It’s designed to mimic makeup but the effect is softer, more natural, and longer-lasting.
At Brow Expert Beauty, we offer:
- Powder brows and microblading
- Lip blush
- Eyeliner tattoos
- Brow shaping
- Correction work for previous PMU
Each treatment is custom-tailored to your face shape, skin tone, and personal style. There’s no template, no copy-paste approach. Just a quiet enhancement of what’s already yours.
The Real Reason Women Are Choosing It
Let’s be honest: this isn’t about being high-maintenance.
It’s about wanting to feel put together, even on the days you’re rushing out the door.
Most of our clients are busy professionals — women who value elegance and simplicity. They come to us because they want to:
- Wake up with brows that already look perfect
- Add subtle definition to their eyes or lips
- Feel confident and polished without constant effort
- Still look like themselves — just more balanced, refined, finished
And it’s not just about convenience. It’s about the compliments from friends. The confidence in a meeting. The joy of seeing yourself in the mirror and thinking, “That’s better.
What If It Doesn’t Look Natural?
This is the number one fear we hear:
I don’t want to look overdone. I just want to look like myself — but fresher.
At Brow Expert Beauty, we specialise in natural results.
In fact, most of our clients tell us their friends can’t quite put their finger on what’s changed — just that they look brighter, more polished, more “on it.”
We take the time to map, measure, and test colours with you during your consultation. You’re part of every decision. And you’re never rushed.
This is your face. It deserves precision, patience, and the right energy behind it.
Is Permanent Makeup Safe?
Yes — when done properly, by a trained and experienced professional.
With over 10 years in the industry, Santa uses:
- Only high-grade, EU-regulated pigments
- Sterile, single-use needles
- Strict hygiene standards
- A patch test before treatment
- Full aftercare instructions to ensure beautiful healing
We’re not in a hurry. We’re here to get it right — and make sure you feel supported from start to finish.
How Long Does It Last?
Permanent makeup typically lasts 1 to 3 years, depending on your skin, lifestyle, and how well you care for it.
You’ll return for a perfecting session around 6–8 weeks after your initial treatment, and many clients come back every 12–18 months for a colour boost.
You won’t need to “top up” daily. That’s the point.
What’s Available at Brow Expert Beauty?
Here’s what we offer — each service designed to enhance, not overpower:
- Powder Brows: A soft-shaded brow look that mimics light makeup
- Microblading: Hair-like strokes to fill or shape sparse brows
- Lip Blush: Soft colour and definition to enhance the natural lip line
- Eyeliner Tattoo: A fine, clean line that opens the eye
- PMU Correction: Refresh or fix previous work with precision and care
Everything is delivered in a calm, respectful space where you’re listened to, not pushed. That’s why many of our clients return — and recommend us to their friends.
Is Permanent Makeup Right for You?
If you’re someone who values elegance, simplicity, and a bit of quiet confidence, then yes — it might be exactly what you’ve been looking for.
This isn’t about chasing trends. It’s about investing in something that makes your mornings easier, your mirror more satisfying, and your routine lighter.
And if you’ve been putting it off because of fear? That’s okay.
We’re here to walk you through it — gently, clearly, and with no pressure.
About Brow Expert Beauty
Brow Expert Beauty is a permanent makeup studio based in Dublin, run by Santa — a specialist with over 10 years’ experience in the beauty industry. Our work is rooted in subtlety, safety, and soft enhancement. We don’t believe in cookie-cutter results. We believe in balance, calm confidence, and treating every face with care.
Want to learn more or book a consultation?
Looking to book? You can find everything you need here and more to begin the beautifying process.
Want to learn more? No problem, you can reach us here. We’ll answer your questions and help you make the right decision — no pressure, no rush.